Late in 2015, Porsche partnered with tennis superstar Maria Sharapova to create a unique tennis-themed event.
Maria Sharapova and Friends, presented by Porsche took place from December 12-13 and featured an all-star assembly of tennis greats including Andy Roddick and Kei Nishikori, as well as less well-knowns like American player Madison Keys.
The event featured a two-day tournament between the players and included Andy Roddick and Michael Chang, both of whom came out of retirement briefly to participate. Sharapova wanted to get players ready for the Australian Open in a more serious exhibition match than usual.
Porsche officials expressed excitement at the partnership with Sharapova for the event, saying the “power and elegance” of the sport and of Sharapova herself are “the exact characteristics that are conveyed in our sports cars.”
The 2017 Porsche 911 Carrera was present at the tournament, highlighting the connection to sportiness and athleticism the brand aims for. The 2017 Carrera is more powerful than ever, with an even higher horsepower than previous models, bringing it up to 370 hp.