Tag Archives: LEGOs

Volkswagen LEGO Journey Display Shown at Chicago Auto Show

2017 Atlas at the Chicago Auto Show

As part of its display at the 2017 Chicago Auto Show in February, Volkswagen assembled a 20,000-piece LEGO journey display that demonstrated the evolution of Volkswagen design throughout the years in honor of the 2018 VW Atlas, the brand’s all-new full-size SUV.

The display featured both the new Atlas and the classic VW Microbus, showing the similarities and differences in design over the multi-decade gap. The display was set against a backdrop of a city setting, which transitioned to the great outdoors to show the versatility and “go-anywhere spirit” of the Volkswagen brand.

The LEGO Atlas model was made of white LEGO bricks and features front and rear Volkswagen badging as well as black rims, roof rails, a trailer hitch, and a distinctive grille. What’s more, the model also highlights the utility of the Atlas’ seven-passenger seating.

The Microbus was lovingly crafted from blue and white LEGOs to accurately reflect the real thing, including its two-tone exterior, the V-shaped front fascia design, rounded headlamps, a curved bumper, and VW badging.

If you’re interested in the new Atlas SUV, it hits dealerships later this year, so keep an eye out or give us a call at Grosett VW Porsche and ask us to keep you updated!