J.D. Power and Associates is a global market research company which produces many of what are widely regarded as benchmark studies in the automotive field. Porsche was recognized by the company in two of these recent studies.
For the 2015 J.D. Power ‘APEAL’ study, the firm evaluates what it calls “Automotive Performance, Execution and Layout.” This breaks down into eight different categories, such as ride, handling and braking, and engine/transmission.
Surveyors then asked over 84,000 people to evaluate their new vehicles based upon these categories. The average for premium vehicles is 841. The industry average is 798. Porsche scored a whopping 874.
For the 2015 J.D. Power Initial Quality Study, Porsche beat every other brand. This is the third year in a row that Porsche has taken the lead. This study measures the number of problems a brand’s vehicles have after 90 days of ownership.
Porsche sees this success as being largely dependent on customer satisfaction. Matthias Müller, Chairman of the Executive Board of Dr. Ing. h.c. F. Porsche AG, said in a press release, “We see these awards as confirmation of our strategy for high quality standards in design, development and production and in continuously offering Porsche customers a unique purchase and ownership experience.”